Telecom companies are facing a unique set of challenges that stem from technology trends and customer demands.

• Aggressive competition, as customers have many options.
• Increased competition due to deregulation of services.
• Optimizing operational costs, gain agility.
• Offer superior services to customers.
• Cost and time-effective ways to deal with customers issues.
• Need to provide the best in class network services to the customers

• Pinpointing problems before the customer experiences them.
• Drill down and conclude the root cause of a problem in minutes, rather than hours or days.
• Analysis of quality service and quality of experience.
• Measurements that preserve quality for traditional services, and guarantee a good experience for new ones.

Mobile application providers have to deal with number of challenges:

• Increasing number of mobile devices with different capabilities, features and restrictions.
• Off-deck distribution challenges.
• Which devices should be supported?
• What development strategy is the best?
• Promoting applications that are easy to use and consume less power.
• Providing applications on multiple devices and different carriers.

• Retaining or gaining market share.
• Ways to differentiate their products. 
• Cost cutting.
• Greater emphasis on design capabilities, software and cost.

Retailers face continual pressure to:

• Reduce costs and improve sales.
• Deliver excellent customer service.
• Compete primarily on product functionality.
• Constantly meet and anticipate new opportunities and consumer needs.